Responsible for executing over $820,000 of media spend across various digital marketing platforms including: Facebook Ads, Google Ads, Google Display Ads, Pinterest Ads, TikTok Ads, Bing Ads and Spotify Ads over a 12 month period

Collaborate with the sales team to create marketing plans for clients based on their budget and campaign objectives (key performance metrics)

Execute multiple campaigns from start to finish - setting up platforms, audience optimization, uploading creatives and ensuring budgets align with contracts within campaign deadlines

Regularly analyze audience and platform data to improve campaign performance

Create live Datorama dashboards for clients, displaying real-time performance of their marketing campaigns (live visualization report of key metrics)

Install Google Tag Manager on client's websites to accurately track conversion data for the campaign - providing return on ad spend data

Execute multiple creative image, video and ad copy changes in an efficient timeframe across all digital platforms

Designed all social and email creatives by using personal photography, video and editing skills - showcasing the value of the amenities offered

Created content calendars for the management team and monthly performance reviews for the top performing creatives

Updated website with personal creative content - designed dining menus and banquet service brochures within project deadlines

Designed and executed engaging email marketing campaigns promoting tee time bookings, achieving a 18% click through rate and 1.5% conversion rate

Adobe Lightroom

Adobe Premiere Pro

Facebook Ads

Google Ads

Pinterest Advertising

TikTok Advertising

Google Display Ads

Salesforce Datorama

Google Campaign Manager 360

Google Tag Manager

Camera: Sony a6400
Lens: Carl Zeiss 55mm
Drone: DJI Phantom 4
360 Camera: Ricoh Theta S